Friday, 19 June 2009


I love me some London, and I thought I would take a minute every now and then to big up some home grown talent.

Preen was launched by Justin Thornton and Thea Bregazzi in 1996, selling clothes inspired by all things iconically British, from Victoriana to punk rock.

Just a year after launch, Preen had a shop on the ever buzzing Portobello Road and has gone from strength to strength ever since.

Since their NYFW showing in 2007, they have been internationally adored by fashionistas wanting sophisticated edge and Preen is now sold in no less than 25 countries!

For those of you with little sisters you love to dress up, check their offshoot of the main fashion label for younger style lovers.

I especially love the Victoriana elements of their collections.
The gorgeous dress pictured sold out on net-a-porter in just 24 hours! For £215, the lucky buyers got a fabulous bargain. If any of you were lucky enough to snap one up last month then send pictures!
Preen is also available in Selfridges so go and fill some yellow bags if you like what you see :)

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